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Revamps shopping style, links up with Pinterest and testing iPads.
April 9, 2012
By: TOM BRANNA
Editor
Sephora is reinventing retail with its new approach to online and in-store shopping. Its social and mobile makeover, unveiled today, includes: an entirely new personalized web experience, new mobile website, iPhone app and iOS devices in over 100 stores. Sephora is also one of the first retail brands to fully integrate with Pinterest, adding “Pin It” buttons to every product and brand page. “Digital is a must for the future of retailing,” said Julie Bornstein, sen...
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